At Bluebananamarketing, we understand the value of setting goals, realizing expectations and driving performance. Marketing today is done much different than it has in the past. In the past, you would see marketing campaigns that would talk about a product, discuss it’s features and how great it is, maybe even compare it to another product and then tell you that you need it. What worked then does not work now but the core essence of this is the same.
How it works today
Today marketing still has the same result, where it makes you want to have the product. In the old days ads told you you should get it, nowadays, ads appeal to your emotions, to make yourself decide you want the product or even service advertised.
You may remember the ipod commercials that Apple released many years ago. They never told you that you need to have it, never compared it to other products. What they did though was appealed to your emotions. Accompanied with slick graphics and edgy music, it made the ipod look cool. People want stuff that looks cool, and they knew the demographic they were targeting.
Nowadays advertising is in your face every day. From TV commercials and infomercials, to radio ads, print and especially online.
I was recently in Bangkok, Thailand and was amazed at the in-your-face advertising that people while waiting for the Skytrain, which is an above ground train system in Thailand. Ads are everywhere, in the station, on the train (TV) while waiting for the train, etc. It’s the most aggressive advertising I have ever seen.
It’s effective because people are waiting around for the train to come, so any distraction is welcomed by their eyes. You can even watch people how they focus on the ads. The attention is very obvious.
So today advertisers are doing much of the same as yesteryear but appealing to emotions much more. This strategy has proven beneficial for advertisers as they take in billions of dollars a year collectively for their marketing efforts.